I'm a design-focused creative leader, conceptual thinker, and UX expert. I believe that design goes beyond beautification—is about the story that a piece brings to light, and the positive impact it can have in the world. With more than 12 years of experience in the advertising world, I have directed creative for global brands such as Fiat, Holland America, Nokia, Virgin Voyages, 21st Century Fox, and CitiBank. My journey in the ad world began when I graduated in Mass Communication/ Creative Advertising from the University of South Florida, and attended Miami Ad School for Art Direction. From my unique perspective, I realize that the more creative designers I can help in this world, the bigger the change I can effect.
My greatest ongoing design project involves raising two tiny humans to be creative and independent young women. I also take pictures, cook, play soccer, and watch as many documentaries as I can.