I am a design-focused creative leader and highly strategic thinker with a proven track record of success. With over 15 years in the advertising world, I've led efforts across complex UX/UI projects, developing immersive digital experiences, managing and guiding design, development teams, and crafting comprehensive 360-degree campaigns along with effective social media strategies.
I believe that design transcends beautification—it illuminates stories and has the power to create positive impacts. I thrive in fast-paced, iterative, and unstructured environments where guiding teams, agencies, and production partners is crucial. When necessary, I'm hands-on, ensuring successful outcomes. My unique perspective drives me to empower creative designers, knowing that fostering creativity can lead to meaningful change in the world.