ByHeart is a new, innovative, infant formula vertical brand expected to launch in winter, 2021. We partnered with them to create Cluster - a judgement-free, advice-rich destination to drive peer-powered, real-time connection, offer reliable parent- and expert-approved resources, and validate a culture driven by the notion of being “well fed, however you do it.”

We conducted an extensive and robust discovery phase which informed our vision, strategy. and visual concept for Cluster. We then worked closely with internal stakeholders to translate their packaging brand into a digital DLS and bring it to life. The social platform designed is one that will eliminate infant-feeding stereotypes and ensure babies are fed, no matter how it’s done.