United Nursery operates as a leading wholesale tropical plant farm based in South Florida. With a track record of supplying plants to major retailers across the nation for three decades, they now aim to step into the direct-to-consumer (DTC) ecommerce market. They approached us to assist in crafting their inaugural online brand.

Our Approach:

We conducted thorough competitive analysis to pinpoint branding opportunities in the competitive plant DTC market. Working closely with the owner and key stakeholders, we defined the brand's new voice, tone, and style before developing visual concepts for the ecommerce platform. After selecting a concept, we created user flows and crafted responsive designs for each page and state. Through brainstorming sessions, we coined the name "Potted Happy". As a unique brand identifier, we organized a Miami-style photoshoot and dedicated a section of the website to showcase the farm, highlighting Potted Happy's locally grown plants from Florida.