CHALLENGE

Virgin needed an expert team to guide the user experience and visual design of its large scale ships operations platform. The multi-faceted experience was comprised of 20+ applications that were needed to keep the crew running smoothly and sailors happy - from sailor services, to food & beverage, to housekeeping. With an international crew, and a device fleet of all sizes, it was crucial that it maintain a high level of clarity that was adaptable to a wide range of use cases.

SOLUTION

We plugged right into the VV team and led the UX and product design charge by directing, designing and recommending solutions for each app from start to finish. This included the creation of a UI component library + style guide, custom icon library, wireframes, key design screens, user flows, creative direction, QA, as well as product user testing aboard The Scarlet Lady before she set sail. We are still their proud partner today for this initiative, supporting new feature releases, user testing, and optimizations to the experience.